How I Sell your House | 23-Step Home Marketing Plan!
Selling your home takes a lot more than adding it to the MLS listings and putting a sign in the front yard. There are nine critical areas that must be addressedto ensure that you get the best result when selling your home. If you’re ready to sell, call me first to take advantage of the 23 things that I do for my listing clients to save them time and trouble – and to ensure that their homes sell as quickly as possible, and at top value!
Education – Keep you educated and up-to-date on listing and selling market conditions in your area. You will be connected to our auto- feed and receive all weekly and monthly blogs about market conditions and home sales in your area.
Keeping You Informed – Provide updates on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.(see copy of the pt2 listing views).
PREPARING YOUR HOME FOR SALE
Home Preparation – Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers.
Home Staging – Present you with professional advice on presenting your home to show exceptionally well, and sell for the highest possible value.
PROMOTING YOUR HOME TO REAL ESTATE AGENTS
MLS Exposure – Submit your home listing for exposure to all active agents in the local Multiple Listing Service system.
Agent Tours – Prepare an open house for brokers and agents for examination by agents specifically interested in property in your area with motivated buyers.
Personal Promotion to Agents – Create a custom publicity flyer about your home for personal distribution to each active agent in the community.
PROMOTING YOUR HOME ON THE INTERNET
Internet Exposure on Google – Generate viewings per month on our website through Google search engine featuring your property.
Internet Exposure on Yahoo – Generate website page views through the search engine Yahoo, using the sponsored search program each month.
Virtual Home Tour – Prepare a professional virtual home tour and selling feature presentation for your home so that buyers can experience the uniqueness of your home 24 hours a day. We will have quality material with which to market your home.
Exposure on Point2 NSL– Utilize the Premium package upgrade on Point 2 exposure engine that automatically appears on high traffic sites such as Google Base, Yahoo, Trulia, Oodle, Real Estate . Com, Propsmart, live deal, and Homes.com
PROMOTING YOUR HOME IN YOUR LOCAL AREA
Neighborhood Promotion – Send a personalized letter to residents in your neighborhood promoting the features and lifestyle benefits of your home.
Target Market Promotion – Promote your home in the industry specific Newsletter that is mailed twice a month to more than 1000 prospects in your market area.
SHOWING YOUR HOME
Custom Listing Book – Create a custom “listing book” to be placed in your home for buyers to reference home features, lot, utility, and tax information, neighborhood benefits, schools, shopping, medical, and other buyer benefits.
Easy Access for Showings – Enhance convenience of buyer viewing by placing home on a key box.
Open House Promotions – Promote your home to the public through Open Houses, at your convenience.
Professional Signs – Maximize showing exposure through professional signage.
MANAGING HOME BUYER “LEADS”
Tracking Interest – Track all home showing agents and public using special sign-in sheets.
Potential Buyer Motivation – Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest.
MANAGING THE TRANSACTION
Potential Buyer Evaluation – Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase.
Negotiations – Represent you in contract negotiations with buyers to help generate the highest selling price for the home.
Managing the Closing – Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.
Managing The Bottom Line – Personally deliver your proceeds check at closing of your home!